The
Inventa Everest Environmental Expedition 2000’s mission is to
conduct the most significant cleanup of discarded oxygen bottles
and debris from the high camps on Mount Everest cafergot online. The Expedition
will also field a Climbing Team, which will attempt to summit
the top of the world .
The
Expedition will provide sponsors with a grand opportunity to
use and access a wide variety of tools for marketing as well
develop a brand name association with the expedition in their
marketing programs strattera.
The
uniqueness of the Expedition, the special individuals participating
in it, and the comprehensive multi-media projects that are focused
on the Expedition lend to a successful and extremely attention
grasping project!
Expedition
Highlights
- The
Expedition will execute one of the most significant environmental
cleanups on Mount Everest. This effort is a validation of
true environmentalism and hopes to exemplify that humans should
consider their impacts, anywhere they go into the next millennium.
It truly will be a world event in the area of environmental
efforts into the next century.
- The
Expedition will be climbing for the summit of Mount Everest.
This monumental task and shear effort will exhume the combined
effort of individual sacrifice, commitment, planning and teamwork.
The best climbers in the world admit there is no easy way
up to the top of Mount Everest. Our effort to climb to the
summit of Everest is a testament to human achievement in combination
with the cleanup.
- Apa
Sherpa, our lead Sherpa, holds a record for a phenomenal
10 summits to the top of Mount Everest. This is one of the
greatest accomplishments in the history of mountaineering.
Upon summiting with our Team, his 11th summit,
he will set an historic new record in the history of Everest
climbing.
- Our
Climbing Team Member, Sherm
Bull, will be one of the oldest climbers to attempt to
climb Everest. At the age of 63, this stands as a testament
for generational inspiration. Upon his success, he will hold
the world record for the oldest climber to summit on Mount
Everest.
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Team
Plan
The
following concepts are key to our expedition’s success:
Leadership
Our
Expedition Leader, Bob
Hoffman has no less than 15 major expeditions under his
belt as well as 3 previous successful Everest Expeditions and
cleanups.
Commitment
The
Inventa Everest Environmental Expedition 2000 has a team of
committed climbers that have Himalayan climbing experience and
previous Everest climbs. The selection of these individuals
was based on current and previous climbing experience, team
cohesiveness, ability and personality.
Planning
Logistical
planning under Bob Hoffman started in 1998. This has been the
basis for the Expedition's fundamental strength, the Climbing
Team.
The
Climbing Team met in the fall of 1999 to solidify the Expedition's
logistics. The climbing strategy, overall Team logistics and
risk management were covered. The oxygen plan and schedule for
the climbers were discussed and formulated. Training as well
as Team equipment was reviewed. Utilizing a comprehensive analysis
of the most successful summit days on the mountain and past
experiences, the Climbing Team has a very clear strategy to
make the Expedition a success.
The
climbing logistics and elements of teamwork of the Expedition
have been well planned and are under current execution. Bob
Hoffman traveled to Nepal in spring and fall of 1999 and secured
the permit to climb Mount Everest. He also has organized the
Expedition's Nepali cleanup team and support staff during these
trips. All these elements are in place.
Risk
management is a very important aspect of our Expedition. The
dynamics of weather, hazards, and other teams that will be attempting
Everest at the same time have been addressed. Our Team leadership
has been in contact with the leaders of the other teams to ensure
a stable and open atmosphere of communication that will enhance
safety for all the teams.
The
comprehensive environmental plan is in place. This is to ensure
that all recovered refuse is either burned, recycled or repatriated
to proper facilities to truly make our Expedition a real "environmental"
effort. In the past, other teams have just dumped their recovered
debris into
landfills
in the lowlands of Nepal, not taking into account this only
transfers the problem to another region. Our Team will insure
that these items are properly disposed of-whether in Far East
waste recovery sites or recycling centers here in the United
States.
Other
"environmental teams" also had the practice of just bringing
down token amounts of recovered oxygen bottles and trash, even
purchasing debris from other teams in Base Camp rather than
recover the real "problem" higher on the mountain. Our Expedition
intends to not only ensure that all of the incidental debris
it creates during the Expedition is properly handled, but we
are also addressing the debris high on the mountain.
The
Team's experience in leadership, commitment, planning, communication,
teamwork and execution ensure that the operational aspects of
the Expedition will go well.
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Media
Plan
The
Media Team will document the Expedition on two planes. The first
focus is on the Cleanup Effort and Climb to the Summit. The
second focus is on the Sherpa Culture and all the other outlined
Highlights in which you would be represented.
The
Video Documentary and Photography
1.
The Inventa Everest Environmental Expedition 2000 has in place
a multi-media team that will cover the Highlights of the Expedition.
This includes a documentary, film and photography crew, an executive
producer in charge of major media distribution, a composer and
CD magazine designer and formatter, and a screen and film consultant
for the treatment and screenwriting tasks.
2.
The Media Team will capture the elements of the Cleanup and
Climbing Team on the mountain. This extensive journey will be
the foundation for the documentary, Beyond the Summit.
3.
The Media Team will also focus on the Sherpa culture. This will
contribute to the cultural aspect of the film to make it even
more unique. This part of the project requires special access
to the Sherpa people and their homes, villages, and environment.
Bob Hoffman's close and positive ties to the Sherpa community,
as well as Apa Sherpa's prominence in the Sherpa community secures
an opportunity to film aspects never filmed before.
Bob
Hoffman also laid the foundation for Media Team access during
his fall 1999 visit to Nepal. He is a special invitee to one
of the Tenzing family's most ceremonial wedding events in Bhutan
and West Bengal in March of 2000, which our Media Team will
be allowed to document.
4.
The Media Team will develop video footage for you. This includes
the filming of promotional video clips and segments during the
Expedition for your marketing programs.
5.
The Media Team as well as the Climbing and Cleanup Teams will
provide still photographic material for you. This will be in
35mm print, digital, and 35mm slide formats. This will create
an archive of images that will be available for you to use in
marketing programs.
The
Website
1.
The Expedition Website, www.everestcleanup.com
is currently online and running. Development of the site continues
and this will be a great portal for the world to view our effort
and those who support us. We are currently arranging links with
everestnews.com, quokka.com and other high profile websites
as well as an ABC Network affiliate site.
2.
We have listed www.everestcleanup.com with 1550 directories
and search engines Worldwide that will enhance our audience
and exposure on the Internet.
3.
We have secured our satellite phone communications equipment
that will enable us to transmit voice, data, email and images
from Base Camp in Nepal back to our site on the Internet. Our
updates/ journal entries on www.everestcleanup.com will enhance
the website’s exposure.
Press
Coverage/Print/Public Promotions
1.
We have a dedicated news editor/reporter (ABC network affiliate)
giving direct coverage on the Expedition. He will be going into
Base Camp with the Expedition to give firsthand reports of our
efforts via news print, wire, email and Internet formats.
2.
We have a dedicated print promotion campaign in place. This
will be synchronized with the celebration of the departure and
return of the Expedition and will highlight the Expedition while
it is in Nepal. This includes a full-page print color ad featuring
the Expedition in the Silicon Valley's prestigious San Jose
Magazine.
3.
We have continued public promotion appearances featuring the
Expedition. The public promotions encompass appearances and
representation out in the general public. This includes a major
Expedition Departure Celebration in March of 2000.
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Sponsorship
Programs
The
Sponsorship Benefits will give you the tools and more importantly
a very special "event" to expose your services and
company in the mass media and industry related markets. The
wide audience gathering aspect of the Expedition provides you
with a unique, eye opening, and attention gathering element
that no other marketing tool could provide.
Your
contribution will have a profound and historic impact on the
Everest Region and will help set the standard for the next century
in the area of environmental awareness, human achievement and
cultural awareness.
Your
support of the Expedition will extend the foundation of the
Expedition’s plan for success.
The
following outlines the benefits to your organization for each
sponsorship program.
For
a full sponsorship package, please contact JLC
Productions.
Title
Sponsor
Contributing
Sponsor
Equipment
Sponsor
Sherpa
Sponsor
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Title
Sponsor Level - $150,000
Hard
Material Marketing Benefit Elements
- Your
Name/Logo Patch will be on Team members Equipment and Clothing.
- Your
Name/Logo will be on the Base Camp Tent and adjoining tents.
- Your
Corporate Logo/Flag will be taken to each high point/camp
and summit of Mount Everest in conjunction with the similar
level sponsors.
Website
Marketing Benefit Elements
- Your
Logo will have a banner/link on the Home Page of the Website.
- You
will have a banner/link on the Sponsor Page of the Website.
- You
will have a hyper-text link to its website under appropriate
subpages on the Website.
Multi-Media
Marketing Benefit Elements
- You
will receive 1 video trailer integrated for use for company
profile and marketing purposes (1.5 minutes).
- You
will receive one, 30-second video footage cut designed for
spots in marketing and promotions.
- You
will receive access to top 10% of designated promotion photos,
slides and electronic images of the Expedition.
- You
will receive representation in the credits of the documentary
trailer and documentary.
- You
will receive representation in the CD magazine under the Sponsorship
Heading and in the Electronic suite built for sponsors.
Print
and Press Benefit Elements
- You
will be included in representing the Expedition in second
party media, press, print and television (subject to editing
by second party and promotion team).
Organization
Outreach Benefit Elements
- You
will receive 2 appearances for corporate events. These will
feature the Expedition Experience.
- You
will have access to Bob Hoffman, Expedition Leader and Robert
Chang, Expedition Climber to develop Sponsor related in-house
employee training and inspirational speaking engagement series.
This is subject to mutual agreement upon development of topics
and subject matters.
Promotional
Items Benefit Elements
- You
will receive 1 recovered commemorative oxygen bottle for promotional
purposes.
- You
will receive 1 commemorative rock from the summit or high
point of the Team from the mountain.
- You
will receive 4 rolls of Expedition Prayer Flags.
- You
will receive a 10% discount rate from retail pricing for promotional
items.
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Contributing
Sponsor Level - $75,000
Website
Marketing Benefit Elements
- Your
Logo will have a banner/link on the Home Page of the Website.
- You
will have a banner/link on the Sponsor
Page of the Website.
Multi-media
Marketing Benefit Elements
- You
will receive one, 30 second video footage cut designated for
spots in marketing and promotions.
- You
will receive access to top 5% of designated promotion photos,
slides and electronic images of the Expedition.
- You
will receive representation in the CD magazine under the Sponsorship
Heading and in the Electronic suite built for Sponsors.
Print
and Press Benefit Elements
- You
will be included in representing the Expedition in second
party media, press, print and television (subject to editing
by second party and promotion team).
Organizational
Outreach Benefit Elements
- You
will receive 1 appearance for a corporate event. This will
feature the Expedition Experience.
- You
will have access to Bob
Hoffman, Expedition Leader and Robert
Chang, Expedition climber to develop Sponsor related in-house
employee training and inspirational speaking engagement series
(mutually agreed topics and times).
Promotional
Items Benefit Elements
- You
will receive 1 recovered commemorative oxygen bottle for promotional
purposes.
- You
will receive 1 commemorative rock from the summit or high
point of the Team from the mountain.
- You
will receive 2 rolls of Expedition Prayer Flags.
- You
will receive a 5% discount rate from retail pricing for promotional
items.
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Equipment
Sponsor
- Our
Media Team, the Climbing and Cleanup Teams will be amply covering
the Expedition via photography and film formats. Your equipment
would be highlighted during this time and photos would be
available to you for use in your marketing and promotions.
- Your
organization will be represented in the equipment sponsor
section of the website.
- A
hyper-textlink will be established from www.everestcleanup.com
to your website.
- Your
organization would be represented in the film trailer and
feature documentary as an equipment sponsor.
- Your
organization will have Team Members available for marketing/promotional
events and advertisement consultation. They would be available
for personal testimonial "advertising" of your products.
- Your
organization will have special access to promotional items
such as prayer flags, recovered oxygen bottles, exclusive
Expedition items such as tee-shirts, caps and other exciting
items.
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Sherpa
Sponsor - $4500
The
cost of a Sherpa Climber
in terms of supporting his position on the Cleanup Team is $4500.
this covers his wages, equipment procurement and expenses during
the Expedition. All funds go directly toward each Sherpa’s position
on the Team.
Your
contribution will allow us to hire a Sherpa in your name. Upon
doing this, we will:
- Have
the Sherpa you supported wear a special jacket embroidered
with your name on it during the Expedition to show your special
contribution to this program.
- Provide
to you a special commemorative recovered Oxygen Bottle from
Mount Everest signed by the Sherpa and our Expedition Leadership.
- Provide
to you a special commemorative picture of the Sherpa wearing
your Sponsor Jacket in Everest Basecamp.
- List
you on our website as a Sherpa Benefactor.
The
Cleanup Team, a group of dedicated Sherpa climbers, will follow
the steps of the Climbing Team and bring down as much debris
as possible to execute this historic and monumental environmental
endeavor.
Our
climbs would not be possible without the support and direct
effort of the local indigenous people of the Himalaya region,
the Sherpa people. It is through their hard work, commitment
and willingness to share our risks and adventure, which makes
our climbs truly possible and successful. Sherpas have been
employed on treks and mountaineering since 1921 when the first
expedition on Mount Everest took place. Tenzing Norgay, perhaps
the most famous Sherpa, was one of the first human beings to
summit Mount Everest. Triumphantly erecting a flag over his
head, Tenzing and his close partner, Sir Edmund Hillary brought
the world together in their unique and amazing accomplishment.
The
50th anniversary of this special accomplishment will
fall on May 29, 2003. We hope in our current effort that we
will be able to clean Everest and let Tenzing smile down from
the heavens for giving back to a mountain that has given so
much to the world.
